"Made To Create," Dyson's bold entry into the Gen Z market, seamlessly blends innovation with creativity. This cinematic commercial, featured across UK cinemas ahead of the Barbie Movie, was designed to highlight the brand's cutting-edge technology while inspiring a new generation of makers and dreamers to push boundaries. Dyson described this campaign as a "perfect fusion of style and substance, this campaign captures the imagination of a forward-thinking audience."
Commercial type: Motion Control / Tech / VFX / GenZ