In this first-of-a-kind collaboration, Apple teamed up with telecommunications company Starhub to create the world's first AI-powered dance routine—the 'Zig-Zag.' Featuring Lia Kim, renowned Korean choreographer of K-Pop bands, and American influencer Shiggy, the commercial showcases the fusion of technology and creativity.
Note: Almost all Apple product shots have now been removed from the commercial.
Commercial Type: Choreography / Tech / VFX